If you've identified the right prospect, focus your energy on them. A great way to make sure you don't get distracted is to maintain a rolodex spreadsheet. This is a very simple way to add the relationships you would want to put your energy towards. For a salesperson this could be a list of potential prospects. Same would apply for anyone looking for a job, as the would include potential employers. This list shouldn't have more than 100 people. That way you spend your time and energy on developing just those specific relationships (if you send out too many thank you cards, you may go broke).
Now you may have gone to a few events, built up your contacts, and have their business cards. So now what? You've got to use the tools to accelerate your relationships. You've taken the traditional method of acquiring the relationship. The next step is being able to implement your system to take the friendship online! Social media tools will help you further develop the relationship, as long as you do it right. Have a process set out. Right away you should add the person on LinkedIn, Facebook, and yes, even twitter! As you build your social media platforms, you'll find people will know more about you with less effort.
Your credibility comes from the ability to deliver RESULTS. Build as much social proof as possible when approaching new contacts. A testimonial can go a long way, especially when you're looking to earn trust. All you have to do is ask the people who've dealt with you for a testimonial. You can get them to write you one on LinkedIn, or even have one put together on video. Feel free to send me an email if you want to see examples of how I've put together video testimonials from other people. You can also record your results in the form of case studies, you can easily package your projects into a PDF file.
To learn more about Basim, visit: http://www.basim.co